“Capitalizing on our Partner knowledge and transforming our core product and materials into educational tools, Interplay created a learning experience that exceeded our goals.
For shortening the distance to learning, and doing so in a creative, fun manner, I’d recommend Interplay. “
- Steven Hurwitz Vice President, Talent Management, US Business Starbucks Coffee Company
T-Mobile Play Pass: Restore the Roar – Detroit
T-Mobile wanted an especially interesting “casual” activity for their Detroit market sales team event.
The Challenge
Bring a diverse area sales force up to speed on new marketing metrics and initiatives in an entertaining and challenging activity that brings people together to find clues and answer questions, while learning about new things the company is bringing to market.
The Solution
Play Pass, an event designed to bring people together in small groups to participate in a venue distributed game geared to learning, team building all while filling in a game card that qualifies participants for a drawing for a fifty inch plasma TV.
The Result
This event got people moving, engaged them in discussion about the subjects of interest the company wanted promoted through the game, and brought people together to support the T-Mobile market push in the Detroit Metro market.