“Interplay created a communications activity designed to create personal involvement and commitment to T-Mobile goals while raising awareness of sales and engineering strengths.
The event engaged over 70% of our employees with creative solutions, and an amazing transformation from a ‘meeting’ to a successful learning event. “
- Posy Gering, Senior Manager, Communications T-Mobile
Seafood Center: Interpretive & Educational Experience
Bornstein Seafood in Astoria, Oregon wanted to turn their new fish processing plant into an educational experience, telling the ship-to-shelf story of this food source to a growing number of visitors.
Researching the industry and the latest technology, Interplay’s creative team developed an immersive learning experience that started as the visitors stepped out of their car and flowed to a natural conclusion in a planned retail store next to the plant.
Interplay developed a comprehensive Experience Design, complete with a first draft of graphic materials, interactive signage, and levels of adult and child learning moments that turned the plant into an interactive learning tour.
From parking lot sculptural interactives in the parking lot to a surprising use of plant workers to an integrated retail educational moment, our “learn everywhere” philosophy utilized every existing element in the plant, giving the plant owners and other partners a complete package for their next stage of fund raising.