“Interplay translated the complexities of our new strategic direction into an engaging and effective learning experience for all of our Supply Chain Operations Partners.
Interplay’s ability to transform existing materials, leadership knowledge, and the thoughts of our Partners into a participatory communications program resulted in an important first step toward aligning leadership and Partners and launching a new strategy. “
- Pam Harkins, Director of Partner Resources Starbucks Coffee Company
Seafood Center: Interpretive & Educational Experience
Bornstein Seafood in Astoria, Oregon wanted to turn their new fish processing plant into an educational experience, telling the ship-to-shelf story of this food source to a growing number of visitors.
Researching the industry and the latest technology, Interplay’s creative team developed an immersive learning experience that started as the visitors stepped out of their car and flowed to a natural conclusion in a planned retail store next to the plant.
Interplay developed a comprehensive Experience Design, complete with a first draft of graphic materials, interactive signage, and levels of adult and child learning moments that turned the plant into an interactive learning tour.
From parking lot sculptural interactives in the parking lot to a surprising use of plant workers to an integrated retail educational moment, our “learn everywhere” philosophy utilized every existing element in the plant, giving the plant owners and other partners a complete package for their next stage of fund raising.