“Interplay translated the complexities of our new strategic direction into an engaging and effective learning experience for all of our Supply Chain Operations Partners.
Interplay’s ability to transform existing materials, leadership knowledge, and the thoughts of our Partners into a participatory communications program resulted in an important first step toward aligning leadership and Partners and launching a new strategy. “
- Pam Harkins, Director of Partner Resources Starbucks Coffee Company
Pyramid Breweries: Brand Launch
Pyramid was launching a new line of beer and wanted to commemorate the event in a new way.
The Challenge
Bring a new brand to life in a way that celebrates its introduction while at the same time strengthening the relationship between team members.
The Solution
Interplay brought the brand to life with an interactive game built around brand identity and the product’s story. Adapting the brand artwork and product specifics into a interesting question and answer competition.
The Result
The product came to life for alehouse guests in an immersive brand presentation.