“Interplay created a communications activity designed to create personal involvement and commitment to T-Mobile goals while raising awareness of sales and engineering strengths.
The event engaged over 70% of our employees with creative solutions, and an amazing transformation from a ‘meeting’ to a successful learning event. “
- Posy Gering, Senior Manager, Communications T-Mobile
Pyramid Breweries: Brand Launch
Pyramid was launching a new line of beer and wanted to commemorate the event in a new way.
The Challenge
Bring a new brand to life in a way that celebrates its introduction while at the same time strengthening the relationship between team members.
The Solution
Interplay brought the brand to life with an interactive game built around brand identity and the product’s story. Adapting the brand artwork and product specifics into a interesting question and answer competition.
The Result
The product came to life for alehouse guests in an immersive brand presentation.