• “We hired Interplay to provide a strengths recognition program with a teambuilding component during a retreat.  Their “‘This or That’ activity was the right solutions, balancing collaborative fun with learning and testing individual strengths across several working groups.

    For focused, collaborative learning, I’d recommend Interplay.”

    - Christine McHugh, Partner Development  Starbucks Coffee Company

Pyramid Breweries: Brand Launch

Pyramid was launching a new line of beer and wanted to commemorate the event in a new way.

The Challenge

Bring a new brand to life in a way that celebrates its introduction while at the same time strengthening the relationship between team members.

The Solution

Interplay brought the brand to life with an interactive game built around brand identity and the product’s story. Adapting the brand artwork and product specifics into a interesting question and answer competition.

The Result

The product came to life for alehouse guests in an immersive brand presentation.