“”Interplay added a high-participation and high visibility marketing component to our Teradata Conference that really made a difference in the success of the event.
Interplay was instrumental in creating what our client said was their ‘best conference ever’, and we would highly recommend them for creating an active marketing message during any event.
- Carole Riddle, National Account Manager Seattle Hospitality Services
Picture This: Teradata Success
Meeting Multiple Objectives
Big Brand. Complex terminology. Specific theme. Dozens of vendors. Thousands of conference attendees. This data applications and warehousing company was holding their yearly conference for Teradata employees and vendors and needed to market their brand, highlight their vendors, and inspire conversation and interaction among several thousand attendees.
Interplay’s challenge? Provide this one-to-many marketing experience on a large scale while creating high participation social entertainment…with a purpose.
The Experience
Interplay designed, prototyped, and fabricated Picture This, a dynamic interactive experience where teams of two to twenty attendees could find database terminology, match vendor logos, and test their reflexes on and interactive Big Board.
A custom-programmed software engine tracked scores, controlled the countdown of one to two minute games, and played customized sounds that created a fun, interactive atmosphere in the heart of the conference space. The conference’s nautical theme was represented by a selection of pirate names, sailing references, and a fast-reaction “fishing” game that literally moved attendees up and down the 36 screen Picture This Big Board.
The Results
Picture This was such a hit that attendees continued to gather, watch, and play after the conference was over. The fusion of casual play, brand learning, and social interaction drew a crowd, generating an continuous stream of high-participation bonding and learning moments.
This popular Interplay Experience has been successfully adapted to meet the needs of Microsoft, Adobe, and numerous other organizations, and is available for your next conference, tradeshow, or event. See video of Picture This at our Picture This Blog and contact us to find out how we can integrate your brand into a fun learning experience.
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