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About Us
As the Chief Experience Officer, Rob leads a galaxy of creative minds and experts that capitalize on the mostly untapped human potential for creativity. Rob serves as Senior Editor of the complex and often revolutionary ideas and learning solutions that come out of Interplay.
His interest in experience design started in his early days creating sets, props, lighting, sound, and special effects for professional theaters ranging from Broadway to Alaska and creating experiences at Seattle’s Pacific Science Center.
Jumping from the presentational world to the interactive, Rob took up multiple design and execution roles as technical director, production manager, and game designer for Entros before starting Interplay Experience Design in 2003.
Michael Adams
Experience Designer
Game Inventor
English Teacher
Michael is the resident game design expert at Interplay. He uses his mastery of language, his teaching experience, and his skills developing award-winning games to design games, activities, and puzzles that deliver results.
Michael’s passion for game design has resulted in twenty-three published games, including Microsoft, Mattel, Hasbro and Gamewright. His creativity in game design has twice been recognized with Toy Industry Association “Toy of The Year” awards as well as a Parents’ Choice Award, Dr. Toy’s “Best Toy” award, and four Oppenheim Platinum Awards (which represent the most innovative, engaging new products of the year.)
His teaching years also lead to an hard-to-achieve accolade—an English class so popular with students they demanded the high school offer more of it. His experience design approach to problem-solving— honed through his years at Entros— has resulted in projects including the dimensional Film Museum, interactive digital wall games for Salesforce, and games that literally fit on a pencil.
Amy Frazier
Experience Designer
Organizational Consultant
Copywriter
A skilled facilitator with a background in theater and a master’s in creativity studies, Amy brings the science of learning to Interplay’s experience design. As the founder of a theater school, she knows how to develop a compelling narrative and connect to an audience whether they’re a group of franchise owners learning strategies for local marketing , tech executives at a retreat, or a department tackling a change management initiative.
As an organizational consultant in creativity and leadership development, Amy specializes in Creative Problem Solving in organizational, product/service, as well as strategic planning. Amy studies theater and communications at the University of Denver, creativity and change leadership at SUNY Buffalo, received her Master’s in Creativity Studies through Buffalo State College.
Her master’s thesis explored how our perception of time intersects with creativity, a topic she’s presented at the European Conference of creativity and innovation. In French.
Ray Freeman
Experience Designer
Architect
Software Developer
Ray is an architect of innovation, designing spaces in the real and virtual world. As the chief source of software and coding solutions he’s responsible for the many software engines that run behind Interplay’s Experiences.
As an accomplished educator, he understands the learning process. He’s taught at the Career Discovery Program at the Harvard School of Design, The Boston Architectural Center and The Department of Architecture at the University of Washington and has been a visiting lecturer or critic at Cornell University, Cornish School of the Arts, and University of Washington.
Ray has a also been recognized as an innovator in Computer Aided Design and is sought after as a speaker on the topic. He’s shown both three-dimensional work and paintings at group shows in Seattle, has published two books and several articles, and designed and built his own 3D expression of a dwelling; his house.
Shawn Belyea
Experience Designer
Actor/Producer
Theater Teacher
The best designed Experience is brought to life for the audience with the skills Shawn has honed over years working in live theater and interactive design. He understands how people interact and develop in complex play and learning situations. As an Experience Designer, his nuanced sense of storytelling and the ability to distill larger concepts leads to riveting learning segments.
One of Shawn’s early creations in experience design was for Microsoft. It was MSN’s alternate reality web-based travel game and scavenger hunt “Broken Line.”
He is the founder The One World Theatre in Seattle and has produced, acted in or directed countless plays, and is a founder and current artistic director at The 14/18 Project: The World’s Quickest Theater Festival, where 14 plays are written, cast, directed, rehearsed, scored, designed, and premiered in 48 hours.
Blaine Dollard
Experience Designer
Graphic Designer
Filmmaker
As a translator of complexity, Blaine transforms client ideas and thousands of words into an elegant visual ensemble. His ability to create a visual language readily understood by the target audience is key in executing an Interplay Experience. Blaine was involved with some of the first Interplay projects, and was finally drawn into the gravitational field of the Interplay learning galaxy.
He designs layers of visual stories and interactive user experiences across different platforms experiences in museums, at live events, and simple tabletop simulations. He’s experienced with asset management, problem solving, collaborative design projects, and corporate brand strategies. Blaine brings a trove of visual transformation from his past work designing graphic elements for Starbucks, Amazon.com, Getty, REI, Intel, HP, RealNetworks, and the Flying Karamazov Brothers.
When not at work, he spends a ridiculous amount of time thinking about and making music.
Nic brings a creative mix of hands-on and high-tech expertise to Interplay to transform flat ideas into moving, dimensional creations. As the resident IT expert, he supports network needs for the company and keeps systems running. He’s also a maker, using his carpentry and electronics skills to build the props of all sizes used in many of the portable and permanent Experience Designs.
His interest in IT started with hacking competitions which evolved into studying computer science at Evergreen College. After graduation, he entered the world of theater, joining the stage employees union. Among his many projects for Seattle productions, he led the creation of the Pacific Northwest Ballet’s “star drop” in The Nutcracker. He keeps his nights booked as the a VJ for the band Naticult.
Nicola Leonardi
Experience Designer
IT Specialist
Maker
Cherylynne Crowther
Marketing Director
Producer
Copywriter
Cherylynne manages marketing for Interplay, getting the word out digitally on the transformative nature of design thinking and Experience Design. Her training as a journalist combined with her experience marketing local and national news gives her the ability to spot the stories most likely to resonate with a particular audience. She uses that skill for Interplay and for clients including Nordstrom, WSECU, and TEDxSeattle.
In her TV life, she won two Emmy awards and was responsible for the introduction and promotion of two popular features on the local NBC station, KING 5; “Get Jesse” and the “Yellow Jackets.” Other work includes a custom site targeting young people for the Winter Olympics with NBC, the expansion of the Today Show online, and promotional partnerships with Newsweek, The Oprah Winfrey Show, Ellen, and Conan O’Brien.
Contact Us
4501 Shilshole Ave NW
Seattle, WA, 98107
interplaycentral@gmail.com
(206)-396-0402
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